Fair Trade Coffee Infographic

Europe is a large coffee market, accounting for around 30% of the global consumption. While consumption is expected to stabilise in the long term, Europe will remain an attractive market.  But it is also a saturated market, dominated by large producing countries Brazil and Vietnam. Together these countries account for half of Europe’s imports of green coffee. Smaller players find increasing opportunities on the speciality market. In this segment you can compete on quality and long-term relationships, rather than on price.