This is a very large Industry group constantly on the increase
The Fast Food Restaurant Market is a growing industry relying heavily on the changing lifestyle patterns, population growth of the target age group and the related increase in employment of women. With today's hectic lifestyles, time-saving products are
increasingly in demand the most obvious being the fast food. The rate of growth in
consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last one decade.
Demand for convenience has driven expenditures where people want quick and convenient
meals; they do not want to spend a lot of time preparing meals, travelling to pick up meals,
or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this,
fast food providers are coming up with new ways to market their products that save time
for consumers.
increasingly in demand the most obvious being the fast food. The rate of growth in
consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last one decade.
Demand for convenience has driven expenditures where people want quick and convenient
meals; they do not want to spend a lot of time preparing meals, travelling to pick up meals,
or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this,
fast food providers are coming up with new ways to market their products that save time
for consumers.
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